“Microsoft’s mission is to empower everyone on the planet to achieve more. We are inspired by people like Ariela Suster who sees no limits to what is possible.” Said Jeff Hansen, General Manager, Brand, at Microsoft. “We are proud to partner with her and Sequence and eager to help her make a difference in the world.”
The newest SEQUENCE collection includes 3 bracelets designed on a Microsoft Surface and contain an NFC chip that, when tapped against the back of your smartphone will play a short video showing how the bracelets were made. The SEQUENCE NFC Knot bracelets provide customers with an easy way to understand the direct link between purchase and impact on the lives of at-risk youth in El Salvador. The initiative represents a new way for socially conscious fashion brands to leverage technology to tell their story, connect consumers to causes and highlight the artists they empower.
In addition to collaborating on the exclusive collection, Microsoft has provided SEQUENCE with a selection of new devices including the Surface Pro 3. These Windows 10 devices, along with Office 365 and Adobe subscriptions, provide Ariela and her SEQUENCE team in El Salvador with a more efficient way to create and design collections, develop the brand and communicate with partners, artists and customers across the globe.